“eBay continues to evolve its product offerings by creating engaging, curated and simplified shopping experiences for customers across all devices,” said David Cheng, director of mobile product at eBay. The commerce experience packs new features that offer simplicity, while maintaining utility. The experience provides eBay’s buyers and sellers with timely, relevant and personal updates so that customers can stay connected to the events they’re most interested in. With the eBay app for Apple Watch, we’re helping our buyers stay on top of all the auctions they are interested in and, for sellers they can continue to stay responsive to their customers and stay informed of all their selling activity.ĭeveloping for this size screen, eBay built the experience from the ground-up with the goal of taking wearable commerce to a level that’s intuitive and personal, just like one’s iPhone. “Brands that are building apps for the Apple watch early are gaining a competitive advantage because of their speed to market.Today we’re excited to announce the arrival of the eBay app for the Apple Watch, bringing one of the world’s largest marketplaces to your wrist. Lowy said. “Most major retailers understand that it takes a lot of resources to generate app downloads. “Essentially, eBay is providing a simpler and faster method to access their marketplace,” Ms. Letting on-the-go sellers view their revenue stream. The app will lead to higher bids as more customers are able to participate in auctions at the last minute as well as a better user experience since sellers will be able to respond to their customers faster. “Mobile commerce comes in handy for purchases that are time- or location-sensitive because consumers are more likely to make them on the go,” she said. “Generally it’s easier for consumers to engage with e-commerce on bigger screens where there is more room to browse a wide variety of products,” said Shuli Lowy, marketing director for mobile with Ping Mobile. The commerce giant strategically chose to design an app that services time-sensitive features an eBay user may want to access. Users also can search for items available for pickup from a local retailer, or have the items delivered within one to two hours with the eBay Now feature.ĮBay’s store has an endless array of products which would be difficult, if not impossible, to navigate on a screen the size of the Apple Watch.
The app also includes simple charts that let sellers view their revenue stream.īesides notifications, the app’s features include barcode scanning that lets users quickly compare prices and import product details to eBay for quick listing. The app then syncs with the eBay Web site. To sell an item on eBay with the app, the user first snaps a picture of the item. The relaunched app’s features include a new, personalized home screen that lets users check out deals, recommendations and items chosen just for them.Įncouraging users to sample eBay’s marketplace. “For avid, high volume eBay sellers and buyers, this might be a must-have,” he said.Įbay’s original watch app was removed from Apple’s list of featured apps to permit further testing, since the online auction and shopping Web site was unable to obtain an actual watch until sales began, The reported. “An eBay Apple Watch application makes sense, since this process is now as easy as glancing at your watch. “EBay sold over $20 billion in the first quarter of 2015 via marketplace transactions and their model relies heavily on mobile consumers watching items and needing to lock in winning bids while on the go,” said Wilson Kerr of Unbound Commerce, Boston.
The app points to the challenges marketers face designing campaigns for smartwatch users who can take in information with a glance or a flick of the wrist. The app – originally launched in April but quietly withdrawn afterward – also helps sellers quickly see customer messages. EBay continues to ramp up its mobile strategy, rolling out an Apple Watch app that will let users keep tabs on notifications and items on which they are bidding, selling and watching.
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