And as they get trapped, people rarely show stoic persistence to continue the user journey just "because your app is there." They’ll go check Twitter, they’ll poke around for a smaller mountain nearby. But to reach that value, users have to learn how the app works, which is a tough task, because…Īs a UI/UX design studio representative, I’d say there’s always something confusing for users in their user experience. Part of your contract with app users is that there's something worthwhile at the top of the mountain. And discover the solution on their own.That’s how few app users are as determined as Mr. To experience the ‘aha’ moment for themselves. Aided by powerful questions that provoke soul searching for the client. Coaching is a process where the coach triggers this reconnection with the awareness within. And witness the sparks as the dots connect unconsciously!īack to the coaching conversation, I began this post with. Taking a break from the process may turn out to be the smarter effort! Gaze into the sunset, meditate, listen to music, enjoy nature walks or just do nothing! Extra rigour beyond a point may not yield the breakthroughs. Unplug from the problem or decision you are grappling with and engage in disconnected activities or rituals. The other approach paradoxically is to allow the mind to ‘wander’ and create distance from the task at hand. Reflection, solitude and spending time with one oneself in quietness can trigger them. Space even in the physical sense by creating your own personal shrine or oasis. So, the trick it to create space for moments of silence and inaction for ‘aha’ moments to kick in. David Rock and Josh Davis write in an HBR article that “Brilliant, unexpected solutions are sparked by ‘aha’ moments that tend to crop up when our minds are quiet and our consciousness is at rest. In a moment.Ĭan one create ‘aha’ moments or wait for serendipitous inspiration to strike on it's own? Studies show that there are ways in which we can foster conditions to stimulate such moments. Almost like all pieces of the puzzle falling in place. I t is the triggering of the subconscious and rekindling of embedded memory so that it all begins to make sense. It is the recognition and realization of this hidden innate truth that defines the ‘aha’ moment. It is as Oprah says, ‘something that is buried or suppressed deep within’. This was interesting! The thought that the real truth is never entirely new to you. So, the ‘aha’ is the remembering of what you already knew, articulated in away to resonate with your own truth”. This quote from Oprah brings it alive nicely, “The thing about an aha moment is you think you’ve never thought of it that way before … But you can’t have an ‘aha’ unless you already know it. What was intriguing to discover was that the credit for giving popular currency to the ‘aha’ moment belonged to none other than Oprah Winfrey! It became a signature catchphrase of sorts on her popular show and magazine. If you felt the ‘aha’ you knew that you were on to something powerful. The embodied feeling being a faster heartbeat, gooseflesh sensation, a sudden adrenaline rush and sometimes unbridled euphoria. Intellect and Intuition colliding for a ‘thing’ to appear unannounced almost magically!
A strategic insight that presents a ‘not-so -obvious’ perspective of the consumer truth or a ‘creative insight’ that unlocks imaginative creative ideas.
A close cousin perhaps of the famed ‘Eureka’ moment!Īs someone who has spent time in the advertising business, the word ‘insight’ conjures up the same associations. This particular definition allows a broad interpretation of what constitutes an ‘aha’ moment – a sudden opening of possibilities, a spark of creativity, a flash breakthrough solution of a vexing problem or spontaneous bubbling of clarity for decision making.Īn event or experience of epiphany that could be game changing or even life changing. The Merriam-Webster Dictionary defines an 'Aha moment' as “a moment of sudden realization, inspiration, insight, recognition or comprehension”. His answer was simple-that he should feel an ‘aha’ moment and that would be it! As we began our coaching conversation, I asked the client what would a successful outcome of our conversation look like.
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